Livraria Lello

Livraria Lello, often celebrated as one of the most beautiful bookstores in the world, has been a cultural landmark since 1906.

Insights

Interactive Installation

We developed an interactive installation, situated outdoors to engage passersby in a thought-provoking experience.

Interior da Livraria Lello, com estantes de madeira repletas de livros e a icónica escadaria central ornamentada.

Inspired by George Orwell’s 1984, the project explored surveillance, propaganda, and dehumanization, merging immersive design with cutting-edge technology to create a visually arresting and intellectually stimulating piece.

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At the heart of the installation stood a mannequin dressed in a formal suit, its head replaced by a vintage television screen - a powerful symbol of propaganda and the erasure of individuality. Live-feed cameras positioned strategically around the display captured the movements of onlookers, projecting their images in real-time onto the screen. This evoked an unsettling sense of being watched, mirroring the omnipresent surveillance central to Orwell's narrative.
Pessoa consulta nas redes sociais da Livraria Lello uma publicação sobre a montra inspirada no livro 1984, desenvolvida pela Bootic.
Montra da Livraria Lello inspirada no livro 1984, com uma figura de fato e cabeça em forma de televisão, câmaras de vigilância, o livro em destaque e a frase ‘Freedom is Slavery’.Fotografia da ativação da Bootic para a Livraria Lello, com o manequim com monitores e câmara de um lado e o livro 1984 em grande formato do outro.

Time

Half a year

This interactive display got viewed during 6 months.

Interactions

Social exchanges

The installation drew remarkable engagement, with over 35,000 interactions recorded.

Results

Sales

Its success also boosted 1984 to the Top 3 best sellers at Livraria Lello.

Experience

Experience

A showcase of the power of blending literary storytelling, public interaction, and technological innovation to captivate modern audiences.

Interactive Installation

This activation transformed a static display into a powerful cultural statement, inviting reflection on the enduring relevance of privacy, control, and identity in today's world.

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